Description:
Victoria Pelletier shares her journey from a challenging childhood to becoming a successful corporate executive and entrepreneur. She emphasizes the importance of personal branding and how it has played a significant role in her career success.
Victoria highlights four key components of a strong personal brand: subject matter expertise, storytelling, differentiation, and legacy and impact. She also discusses the importance of authenticity and connecting with your audience on both digital and in-person platforms.
Key Takeaways:
- Personal branding is essential for career advancement and building relationships with clients and customers.
- A strong personal brand goes beyond subject matter expertise and includes storytelling, differentiation, and a focus on legacy and impact.
- Authenticity is key in building a personal brand and connecting with your audience.
- Personal branding should be consistent across all platforms, both digital and in-person.
Victoria Pelletier
Victoria is a 20+ year Corporate Executive, Board Director, #1 selling author and Professional Public Speaker. Nicknamed the “Turn Around Queen” and the “CEO Whisperer” by former colleagues and employers, Victoria inspires and empowers her team and clients to change mindsets and drive growth in business, leadership and culture.
As someone who does not subscribe to the status quo, she is always ready for new challenges becoming one of the youngest Chief Operating Officers at the age of 24, president by 35 and a CEO at age 41.
Victoria was recognized as one of the 100 Global Outstanding LGBTQ Executive Role Models by Involve (sponsored by YouTube), a 2023 Women of Influence by South Florida Business Journal, a semi-finalist in the 2023 50/50 Women on Boards Women to Watch, 2022 Top 30 Most Influential Business Leaders in Tech by CIOLook, 2022 Most Influential Entrepreneur of the Year by World Magazine, 2021’s Top 50 Business Leader in Technology by Insight Magazine and a Mentor of the Year by Women in Communications & Technology in 2020. HSBC bank awarded her the Diversity & Inclusion in Innovation award in 2019 and she was IBM’s #1 Global Social Seller ranked by LinkedIn in 2019 and 2020.
As a prolific motivational and inspirational speaker, Victoria has delivered keynotes discussing the significance of Whole Human Leadership – being an empathetic and authentic leader, as well as the importance of personal branding and its impact on professional growth; the power of DEI on corporate cultures and building a life of resilience.
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Click to See Episode Chapters and Timestamp
| Timestamp | Summary |
| 0:00:02 | Introduction to the podcast episode |
| 0:01:35 | Victoria's origin story and her why |
| 0:06:08 | Victoria's belief in choice and resilience |
| 0:09:35 | Importance of surrounding yourself with positive people |
| 0:10:45 | Victoria's education journey |
| 0:11:59 | Victoria's early leadership roles |
| 0:12:05 | Victoria's experience in the banking industry |
| 0:12:35 | Victoria Pelletier's career transition and love for business |
| 0:13:08 | Entrepreneurial spirit and experience with building and buying businesses |
| 0:17:42 | Calculated risks and maintaining a salary for stability |
| 0:19:18 | Current career transition and search for C-suite job |
| 0:20:16 | Balancing multiple roles and maintaining personal and professional joy |
| 0:21:46 | Empty nester with more time available |
| 0:22:41 | Living by a schedule and creating boundaries |
| 0:23:17 | Saying no to things that don't bring joy or value |
| 0:24:21 | Making choices to create capacity and work on passion projects |
| 0:25:01 | Reflecting on the importance of prioritizing and avoiding regrets |
| 0:25:01 | Victoria initially didn't watch TV due to being a single parent and traveling for work. |
| 0:26:41 | Finding downtime and relaxation is important even when being productive. |
| 0:27:39 | Personal branding is becoming increasingly important in the age of AI. |
| 0:29:18 | Four components of a holistic personal brand: expertise, storytelling, differentiation, legacy. |
| 0:33:48 | Personal branding is an evolving process that requires time and reflection. |
| 0:34:41 | Start building your personal brand now and adapt as you grow. |
| 0:36:14 | Most people focus only on their expertise and job title. |
| 0:36:35 | The average person may not be thinking about personal branding. |
| 0:37:03 | Executives getting online presence wrong by constantly selling products. |
| 0:37:53 | People know they need to be online but don't know how. |
| 0:38:21 | Storytelling helps people connect and resonate with your brand. |
| 0:39:08 | Determine your target audience and share stories that resonate. |
| 0:40:34 | Be authentic and share personal stories to build connection. |
| 0:42:01 | Be your authentic self both online and offline. |
| 0:43:15 | Inspire others and give back through personal brand. |
| 0:44:26 | Victoria Pelletier's impact and inspiration. |
| 0:44:34 | Conclusion and appreciation. |
| 0:45:02 | Sponsor message and contact information. |
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- Episode 148: Dan Hafner: Turning a Do-It-Yourself App Venture into a Successful Biz & Agency!
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