Bob Labbe is an Inventor & Engineer. He has a pet peeve with drink coasters, and justifiably thinks you should too!
Drink coasters are meant to protect any surface from the water rings produced by cold beverages – but they aren’t user-friendly.
One day before a nice dinner out at a restaurant, Bob was enjoying an ice cold drink with his family. He was dressed to the nines and decided to use a leather coaster for his drink. After about 10 minutes, he grabbed his beverage only to have the coaster stick to the bottom of his glass, spilling the condensation all over his tie, shirt, and slacks. His silk tie was forever stained, and so a new product was born.
Most founders don’t wake up intending to make preventable mistakes. They make them when conditions change.
William Holsten is a Business Mistake Prevention Specialist who studies how everyday operating conditions — stress, fatigue, overload, rushed decisions, and missed signals — quietly increase the risk of costly errors.
His 2026 national study of U.S. entrepreneurs revealed that mistake risk is behavioral and situational — not just strategic.
From that research, he developed STORM→SAFER™, a practical momentum-protection system that helps founders:
• Detect when behavioral risk is rising (STORM)
• Stabilize judgment under pressure (SAFER)
• Prevent small errors from compounding into expensive ones
William blends research insight with real entrepreneurial experience (including building and running WhirlWhims LLC) and brings calm, practical conversations about judgment, pressure, and performance.
Throughout my whole life, I have been a very competitive and goal-focused person who strives to always be in the 1% and deliver outstanding results.
My high level of energy and enthusiastic nature allowed me to excel in different roles and build solid business relationships and expertise.
I'm the Founder of Conmitto (and our leading SaaS platform) Dock Optimizer—a solution built to streamline operations and drive efficiency for modern warehousing businesses.
I'm passionate about building the technology, processes, and teams to support innovation.
At Conmitto, I help build teams and refine our products so we can implement maintenance management and supply chain management solutions. Our customers use our technology to find hidden maintenance and logistics savings in their operations.
In my free time, I advise companies as a board member or advisor.
