Description:
In this insightful episode of “The Builders,” host Matt invites Roger Einstoss , co-founder and CEO of Braintly, to discuss the nuances of the nearshore software development industry. With years of entrepreneurial experience, Roger shares his journey from a software developer to a successful business owner, highlighting the advantages of hiring software talent from Latin America.
Roger elaborates on the distinct benefits of nearshore versus offshore hiring, such as reduced time zone differences and better cultural alignment. He explains how Braintly bridges the talent gap for U.S. companies by providing dedicated software development teams that are both cost-effective and highly skilled.
The conversation delves into specific client scenarios, including staff augmentation and building complete squads to handle projects for clients. Additionally, Roger sheds light on how events like Argentina's economic crises have contributed to a resilient and creative workforce in Latin America.
Key Takeaways:
- Nearshore Advantages: Hiring from Latin America offers time zone compatibility and cultural alignment compared to offshore options like India or the Philippines.
- Cost Efficiency: Companies can save 50-60% on hiring costs by choosing talent from Latin America.
- High-Quality Talent: Despite lower costs, the talent pool is skilled and often more innovative, driven by a history of economic challenges.
- AI Integration: Utilizing AI in the recruitment and development process significantly enhances productivity and quality of work.
- Client-Centric Approach: Braintly focuses on providing tailored teams that integrate seamlessly with clients' existing structures, offering both technical expertise and project management.
Roger Einstoss
As the Co-Founder and CEO of Braintly, I'm dedicated to showcasing to American tech companies the huge opportunity they have in hiring their engineering teams in Latin America.
With +18 years of experience in the industry, I bring a wealth of expertise in software development, entrepreneurship, and mentorship to every endeavor.
THE MEAT OF IT!
- Introduction
- Roger’s Entrepreneurial Journey
- Early interest in computers and coding
- Influence of a family member on the decision to pursue entrepreneurship
- Founding Braintly and the initial challenges of starting the business
- Business Model Evolution
- Transition from a traditional software development company to a nearshore team-building model
- Explanation of staff augmentation and squad models
- Target clients: Series A startups and SMBs with a technological core
- Nearshore vs Offshore
- Benefits of nearshore outsourcing: Time zone alignment, cultural fit, and cost-effectiveness
- Challenges of working with offshore teams in India and the Philippines
- Case for Latin American talent: Creativity, resilience, and quality
- Impact of Economic Crises on Talent Development
- The role of Argentina’s economic instability in shaping a creative and resilient workforce
- Examples of Argentina’s success in producing unicorn companies and Nobel laureates
- Importance of Networking and Digital Presence
- Building business through referrals and networking
- The necessity of maintaining a professional online presence for credibility
- Future plans and continued growth strategies
- Role of AI in Software Development
- AI as a tool for enhancing productivity in development
- Encouraging the use of AI in the recruitment process and daily operations
- Conclusion
Click to See Episode Chapters and Timestamp
| Timestamp | Summary |
| 0:00 | Advantages of Hiring Software Talent from Latin America |
| 4:06 | From Coding Teen to Entrepreneur: Roger's Journey |
| 12:35 | Building Business Through Networking and Online Authority |
| 19:16 | Building Software Teams in Latin America for U.S. Companies |
| 25:24 | Benefits of Hiring Latin American Talent Over Asian Alternatives |
| 30:48 | Argentinian Crisis Drives Global Thinking and Innovation |
| 34:02 | Exploring Nearshore Versus Offshore Outsourcing Benefits |
| 37:03 | The Benefits of Hiring Software Developers from Latin America |
| 42:45 | Challenges of Reaching SMBs in Technological Core Industries |
| 45:22 | AI's Impact on Software Development and Recruitment |
Check out these related Episodes:
- Episode 187: Per Sjofors – Unlocking Pricing Power: Strategic Lessons and Stories from The Price Whisperer
- Episode 182: Umar Rana – Experimentation to Building a Successful Tech Business Focused on eCommerce
- Episode 181: David Bates – Valuing Every Team Member’s Deep Work, Managing Interruptions, Team Communication
