Description:
In this episode, host Matt welcomes back Nicky Billou to explore the transformative power of podcast guesting as a business growth strategy. With over 650 podcast guest appearances, Nicky shares his journey from business challenges to generating substantial revenue by appearing on other podcasts.
He explains the importance of aligning podcast appearances with your business goals, creating a strong profile, and establishing intentional connections with hosts. This episode is packed with actionable strategies for turning podcast airtime into tangible business results.
Key Takeaways:
- The Business Power of Podcast Guesting: Nicky has generated over $400,000 in revenue by strategically guesting on podcasts, demonstrating the potential of podcast appearances to drive growth.
- Cost-Effective Guesting Through AI Platforms: Using platforms like PodMatch, entrepreneurs can find relevant guesting opportunities without expensive PR firms. These tools make podcast guesting accessible and manageable for small business owners.
- The Triple Threat Intention: Nicky highlights the “Triple Threat Intention” approach for successful guesting: adding real value for the audience, impressing the host, and building genuine business relationships that can lead to future collaboration.
- Success Across Different Backgrounds: Nicky’s clients, from introverted accountants to non-native English speakers, have successfully leveraged podcast guesting to gain leads, sales, and credibility, showcasing its accessibility and effectiveness for a range of personalities.
- The Hidden Value of Building Relationships with Hosts: Guesting isn’t just about visibility; it’s about cultivating strong relationships with hosts, which can lead to referrals, joint ventures, and long-term business connections.
Nicky Billou
Nicky Billou is the #1 International Best Selling Author of the book: Finish Line ThinkingTM: How to Think and Win Like a Champion, The Thought Leader’s Journey: A Fable of Life, and The Power Of Connecting: How To Activate Profitable Relationships By Serving Your Network.
He is an in-demand and highly inspirational speaker to corporate audiences such as RBC, Lululemon, Royal LePage, and TorStar Media.
He is an advisor and confidante to some of the most successful and dynamic entrepreneurs in Canada. He is the co-founder of eCircle Academy (www.eCircleAcademy.com ) where he runs a year-long Mastermind & Educational program working with Coaches, Consultants, Corporate Trainers, Clinic Owners, Realtors, Mortgage Brokers, and other service-based Entrepreneurs, positioning them as authorities in their niche.
He is the creator of the Thought Leader/Heart LeaderTM Designation. As the host of the #1 podcast in the world on Thought Leadership, The Thought Leader Revolution (www.TheThoughtLeaderRevolution.com ) Nicky has interviewed over 300 of the world’s top Thought Leaders, such as:
•Astronaut Chris Hadfield
•George Ross of the Hit TV Series The Apprentice
•Barbara Corcoran from Shark Tank
•Supermodel & Business Mogul Kathy Ireland
•Ivan Misner — Founder Of BNI
•Graham Weihmiller — CEO of BNI
•John Maxwell — World’s #1 Leadership Author
•NYT #1 Bestselling Author Seth Godin
•Marie Forleo — Oprah’s Coach
•Jack Canfield: Author Of Chicken Soup For The Soul
•Scott Adams: Creator of Dilbert
THE MEAT OF IT!
- The Value of Podcast Guesting for Business Growth
- Cost-Effective Strategies: Leveraging AI for Guesting Success
- Platforms like Pod Match and alternatives for booking guest spots
- How AI is disrupting the need for high-cost PR firms
- Crafting the Right Message and Profile for Results
- Importance of a clear pitch and knowing the right shows for your brand
- Setting up a profile and email pitch that attract hosts
- Triple Threat Intention: A Formula for Engaging Podcast Appearances
- The three intentions: adding value, impressing the host, and fostering relationships
- Structuring a guest spot like a TEDx talk to captivate and convert
- Real-Life Success Stories: Clients Thriving Through Podcast Guesting
- Examples of entrepreneurs turning podcast appearances into leads and sales
- Success of introverted and non-native English-speaking clients
- Building Long-Term Relationships Through Guesting
- Leveraging relationships with hosts for referrals and collaboration
- The hidden value of networks built through podcasting
Click to See Episode Chapters and Timestamp
| Timestamp | Summary |
| 0:00 | Leveraging Podcast Guesting for Business Growth and Trust Building |
| 5:32 | Leveraging AI Platforms for Cost-Effective Podcast Guesting |
| 14:13 | Mastering Podcast Appearances for Business Growth |
| 21:43 | The Triple Threat Intention for Successful Podcast Guest Appearances |
| 27:09 | Building Business Relationships Through Podcasts and Workshops |
| 32:54 | Leveraging Podcast Guesting for Business Growth and Networking |
| 40:11 | Success Stories of Non-Salespeople Thriving Through Podcasts |
| 46:01 | Unlocking Business Growth Through Podcast Guesting and Networking |
Check out these related Episodes:
- Episode 196 – Brad Bucceri – Creating an Uncopyable Business Identity, Make the Competition Irrelevant
- Episode 149: Roy Coughlan – A Tale of Resilience, Entrepreneurship, and Becoming a Podcast Coach
- Episode 88: Nicky Billou – Serve Don’t Sell, Dial in Your Message, Own Your Value, Invest in Yourself
