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Description:
An episode about building a podcast on The Builders Podcast… need I say more? As with all the content we talk about on this podcast, I'm talking from the trenches; talking to what I'm doing and have experience with. The past 20 episodes has been a journey. I've learned a number of lessons, have a pretty good feel for what we're doing now, the benefits.. and I'm ready to share my experience so far and some lessons.
Buckle up as I dig into the ‘why'. Why I still am doing solo episodes (like this one) while still doing guests, why I keep things simple (hint: avoiding stress points). I talk to the value I'm getting from having guests.. more importantly the value my listeners get! Also I dispense some lessons.. starting a podcast and keeping it simple. Enjoy!
THE MEAT OF IT!
- A nod to 20 episodes..
- I love listening to podcasts.. why not create one
- Podcasts that inspired me.. or even structured myself after a little.
- Starting out solo.. the first 10 rule.
- Then, trialing a guest. Thanks Doland!
- More guests lined up.. organically.
- More to come.
- What am I getting out of it.. why am I still at it?
- First, I'm enjoying it.. so that's important to me.
- For longevity, I can't hate something. 😉
- Solo —> I love sharing my experiences and stories.. always have.
- Second, guests have been more awesome than I'd have anticipated!
- We've had some great guests.. people have been eager to jump into the frey.
- I learned how much I LOVE hearing people's stories.. their journey. It's so interesting to me.
- It's opened up new avenues to build relationships and network.
- And the VALUE brought to the table is WAY more than I could provide solo. Obviously.. I'm interviewing people that are dynamic.. deep experience, knowledge.. so much to share beyond what I could do alone.
- My audience benefits!
- And I think it's a great ‘marketing' tool for me.. for branding. Personal and my business..
- I choose to promote my Web Design Agency through the podcast.. maybe I'll monetize it in other ways in the future.
- But my primary focus is BRINGING VALUE TO MY AUDIENCE. It's about the content first.. not promoting myself.
- First, I'm enjoying it.. so that's important to me.
- What have I learned?
- You can do it on a shoestring.. honestly because I was testing the waters first..
- Avoiding stress points in my business and life. Let's not create another one!
- I didn't want to invest a lot of time and money into tools and the perfect setup.
- Simple setup: Camtasia, a Blue Mic.. Zoom.
- Using a service for distribution.. I use Anchor.
- I introduced Clipscribe a few episodes back to share clips.
- Distribution.. just do it. Share, share, share!
- I post all my episodes on my blog site..
- I keep it simple.
- It's not hard to try podcasting.. worse case, you delete it.
- Doland, my first guest, we went it with the attitude.. whatever happens, happens!
- The content comes first – don't worry about being perfect or a great speaker yourself.. again, you don't have to be a genius or the next Joe Rogan to do podcasting. I have no idea what I'm doing and I can only guess I'm FAR from perfect at execution. But .. maybe that's more natural and genuine. Maybe that's why it's clicking.
- Time will tell.. I'm pretty early. From what I've read, it can take a long time, and then things just light up. Who knows! But I'm already benefiting..
- It's a commitment —> keeping a regular schedule is essential.
- Leverage your networks! Go to the people you know first.. if you want guests.
- But you can start solo! And maybe that's a good thing.. it'll be easier to convince a guest to come on with even a small track record.
- Leverage your experience and knowledge. Someone will find it interesting..
- Make sure you do have an idea of who your audience is.
- So we continue.. I'm looking forward to future guests.
- WE'RE BUILDING A PODCAST … look forward to more updates at the 50th episode and beyond. 🙂
LISTEN TO THE EPISODE BELOW!
Check out these related Episodes:
- Episode 20: Get to Know Jennifer Denney | Virtual Teams & Building a Business
- Episode 17: How to Expand & Contract Depending on Your Volume of Business
- Episode 15: Generating Product or Service Ideas .. And Letting them Simmer.
Web Developer, WordPress & JavaScript Nerd at Unified Web Design, LLC
Matt is the Founder & Web Designer at Unified Web Design, Owner of UnifiedPlugins.com, blogger at MattLevenhagen.com ( who else would be? 😉 ) AND host of this amazing podcast, The Builders!
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