Description:
In this episode of The Builders Podcast, Matt Levenhagen welcomes Mallory Glessner, Manager of Content and Product Marketing at Trainual, to explore the process of building and scaling a successful content machine. Mallory shares her journey from operations to marketing, revealing the key strategies that helped grow Trainual’s social media presence. They discuss how to create content that balances engagement with problem-solving, ensuring that brands remain both relevant and impactful.
The conversation highlights the importance of quality over quantity when it comes to social media strategy. Mallory emphasizes the role of repurposing high-performing content and using analytics to refine content distribution. By experimenting with humor, storytelling, and audience insights, brands can maintain a compelling presence while driving meaningful engagement.
Key Takeaways:
- Great content machines require strategy and innovation. A high-performing team that understands trends and audience engagement is crucial.
- Quality beats quantity. Posting strategically, rather than flooding social feeds, leads to better engagement and brand growth.
- Repurpose and redistribute content. If a post performs well, don’t let it gather dust—reshare, reshape, and maximize its impact.
- Analytics-driven decision-making. Understanding what works (and why) can help refine content strategies for sustained success.
- Balance humor with problem-solving. A relatable brand isn’t just about entertainment; it’s about solving pain points in a way that resonates.
Mallory Glessner
I'm a 10-year systems and ops veteran turned marketer (woah – I know!), host of the show Inside the Process, a proud mom of two boys, a gold medal-holding blue belt in jiu-jitsu, a health-conscious foodie and weigh-lifter, a content creator and so much more…
And yeah…a relentless advocate for high performance and doing anything you put your mind to!
Because I believe in you, and you just need to believe in you too.
My work-life superpower? Making ideas happen, creating systems, making work easier and helping everyone grow! I've spent years leading continuous improvement initiatives and have worked on just about everything a business touches at its roots. Whether it's process improvement, systems, ops, tech, marketing, project management… or anything in between… I'm always down to crush it. (And I usually do…humble brag.)
My personal superpower? I have an uncanny ability to see the silver lining and transform obstacles into stepping stones for growth. I've mastered the art of resilience and versatility. I have an unwavering belief that with the right mindset and determination, any hurdle can be overcome.
THE MEAT OF IT!
- Introduction
- Meet Mallory Glessner and her journey from operations to marketing
- The evolution of Trainual’s content strategy
- Building a Content Machine
- What makes an effective content machine?
- The role of humor, storytelling, and problem-solving in content
- Scaling Social Media Engagement
- Quality vs. quantity: What really works?
- Understanding platform nuances (LinkedIn vs. Instagram, etc.)
- Analytics-driven content optimization
- The Power of Content Repurposing
- How to maximize value from high-performing content
- Strategies for resharing and redistributing content effectively
- Personal Branding vs. Company Branding
- How Mallory balances her personal brand with Trainual’s
- Why building a personal brand matters, even without immediate ROI
- Overcoming Plateaus in Content Creation
- Experimentation and creative breakthroughs
- Why consistency and adaptability are key
- Final Takeaways & Key Lessons
- The mindset shift needed for long-term success in content marketing
- Actionable insights for scaling your social media presence
Click to See Episode Chapters and Timestamp
| Timestamp | Summary |
| 0:00 | Building Personal and Company Brands Through Content Innovation |
| 8:04 | Building a Content Machine with Humor and Problem-Solving |
| 12:57 | Maximizing Content Reusability and Building a Redistribution Strategy |
| 18:24 | The Journey to Viral Success on LinkedIn |
| 25:37 | Balancing Quality and Quantity in Social Media Content Strategy |
| 30:06 | Strategies for Growing Social Media Engagement and Audience |
| 35:48 | Integrating Pop Culture and Humor Into Educational Podcasts |
| 37:43 | Overcoming Content Creation Plateaus Through Experimentation |
| 41:12 | Building Personal and Company Brands with Creativity and Strategy |
| 44:24 | Building a Personal Brand for Growth and Joy |
| 47:51 | Exploring Trainual's Social Media Presence and Business Offerings |
Check out these related Episodes:
- Episode 209: Jason Saltzman – Tackling the Debt Relief Problem: The Story Behind the Innovative Relief App
- Episode 208: Jeannette Seibly – Results via Your Brag: Building Credibility, Authority, and Connection
- Episode 207: Peter Bonney – From Vision to Reality: Fastbreak’s AI-Powered RFP Solutions Journey
